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Salsich to Present on Intellectual Property for Digital Marketing Professionals at AMA-STL Luncheon

On April 11, 2019, Pete Salsich III will present a session titled, “Protect Your Creativity and Maximize Your Opportunities: Intellectual Property and Contracts in the Digital Marketing Universe,” at an American Marketing Association “AMA” Saint Louis luncheon.

Protect Your Creativity and Maximize Your Opportunities: Intellectual Property and Contracts in the Digital Marketing Universe

• Marketing professionals constantly create, use, license, and sell works that are protected by intellectual property laws (primarily Copyright), and today they often use digital tools that are radically transforming the way in which they work. In addition, new screens often mean new distribution opportunities for existing works. Unfortunately, Copyright law and Contract law have not kept up with the technology, and they both still govern. Understanding these principles will help minimize your risk, ensure you are making promises you can keep, and maximize your ability to recognize new opportunities for your creativity.

For additional information about the event, please visit: April Luncheon: Pete Salsich III

About Pete Salsich III

As Chair of the Entertainment and Media Law Practice Group at Capes Sokol, Pete Salsich III leads a team of experienced intellectual property attorneys who represent content creators and creative businesses of all types. He focuses his practice on advising large and small companies and entrepreneurs regarding the creation, protection, and use of intellectual property, in both litigation and transactional counseling, particularly in the media, technology and entertainment industries.

For additional information about Pete, please visit his profile.

About the Entertainment and Media Law Practice Group

Members of the Entertainment and Media practice include business and transactional attorneys, as well as experienced litigators and trial attorneys who regularly represent television production companies, radio stations, newspapers, music producers, independent film projects, digital entertainment companies, musicians, artists, talent, photographers, music labels, authors, and independent producers.

The group advises clients in connection with their business formation, deal structure, network, and distribution contracts, talent agreements, production legal, social media influencer agreements, publishing contracts, rights acquisition and clearance, Fair Use, licensing, and copyright and trademark protection.