Pete Salsich III
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Pete Salsich III

Of Counsel

“Learning from other people is what music is all about.” – Neil Young

Areas of Concentration

  • Intellectual Property
  • Media and Entertainment
  • Business Formation
  • Intellectual Property Litigation

Experience at Work

Pete is an experienced intellectual property attorney whose practice is focused on advising large and small companies and entrepreneurs regarding the creation, protection and use of intellectual property, in both litigation and transactional counseling, particularly in the media, technology and entertainment industries.

He is an experienced General Counsel, who currently serves in that role for Coolfire Studios, LLC (an entertainment content creation studio) and MedAware Solutions, Inc. (a mobile software platform company focused on the healthcare industry).

He has represented television production companies, independent film projects, digital entertainment companies, musicians, artists, talent, music labels, authors, and independent producers in connection with their business formation, deal structure, network contracts, publishing contracts, rights acquisition, IP licensing, and copyright and trademark protection.

He has represented software development companies from formation through Angel and Seed investment to Venture Capital investment, as well as in connection with protection of intellectual property, business structure, software licensing and development contracts, and employment and independent contractor relationships.

He is also an experienced intellectual property, entertainment, and trade secret litigator and trial attorney. He has represented comic book authors and publishers, tattoo artists, toy companies, musicians, and artists in infringement, right of publicity, joint authorship, and breach of contract cases, and numerous companies in litigation to protect their trade secrets.

In the Community

Pete is an Adjunct Professor at St. Louis University Law School, where he teaches an upper-level seminar on Intellectual Property for Creative Businesses, and regularly serves as a guest lecturer at Webster University on Legal Issues in the Entertainment Industry for its Professional Development in Film, Television, and Video Production program.

He serves on the Boards of The Angel Band Project, which provides music therapy programs for victims of sexual violence, and St. Louis Earth Day, and is a member of the Executive Board of the St. Louis University Billiken Club.

He is also a below-average guitar player who surrounds himself with far more accomplished musicians and can occasionally be found around town playing rock-and-roll with the bands “Eighty-One” and “The Occasionals”.

Memberships & Associations

  • Missouri Bar Association
  • Colorado Bar Association

Awards & Designations

  • The Best Lawyers in America ®
    • Best Lawyers®, Entertainment Law, St. Louis, 2007 – 2013


  • “A Delicate Balance: Making Criminal Forfeiture a Viable Law Enforcement Tool and Satisfying Due Process after Unite States v. James Daniel Good Real Property”, Saint Louis University Law Journal, Vol. 39, Issue 2, Winter 1995


  • Protect Your Creativity and Maximize Your Opportunities: Intellectual Property and Contracts in the Digital Marketing Universe,” American Marketing Association, St. Louis, MO, April 2019
  • “Protect Yourself: Understanding Photography Contracts and Releases”, Evolve Photography Conference, St. Louis, MO, 2018
  • “Ask an Entertainment Lawyer Panel”, St. Louis Media Communications Association, 2018
  • “Intellectual Property Issues Are Everywhere: Spotting IP Issues, Challenges, and Opportunities for Business Attorneys”, Missouri Bar CLE, St. Louis, MO, 2017
  • “Protect Yourself: Understanding Photography Contracts and Releases”, Shutterfest Photography Convention, St. Louis, MO, 2017
  • “Ask an Entertainment Lawyer Panel”, St. Louis Media Communications Association, 2017

Licensed to Practice

  • Missouri
  • Colorado

Significant Representations

  • The Mike Tyson tattoo artist in his copyright infringement lawsuit over the use of his facial tattoo artwork on another character in the motion picture The Hangover Part II. (Whitmill v. Warner Bros. Entertainment, Inc., Civil Action No. 4:11-cv-752 (E.D. Mo.)
  • General Counsel for software company Coolfire Solutions, Inc. from formation through successful Series A venture capital investment round.
  • General Counsel for entertainment production company Coolfire Studios, LLC, negotiating all contracts for over 20 television shows, as well as commercial productions, documentary films and digital entertainment projects.


  • J.D., St. Louis University School of Law, magna cum laude (1996)
  • B.A., English, St. Louis University (1986)